Age Breakdowns
Voter Involvement Index / Questions

Voter Involvement Index
Attention | News | Talk | Think

[Current Involvement Index]


Voter Involvement Index

Voter Involvement Index is calculated by averaging the responses to four questions— whether people say they are currently paying close attention to the campaign, whether they are thinking about the campaign, talking about it, and following it in the news.

Age 18-24 25-29 30-44 45-64 65+
Nov-99 11% 12% 16% 23% 27%
Dec-99 11% 14% 15% 22% 28%
Jan-00 17% 22% 24% 33% 38%
Feb-00 23% 28% 34% 39% 45%
Mar-00 23% 26% 30% 39% 44%
Apr-00 13% 17% 16% 23% 28%
May-00 10% 13% 17% 21% 26%
Jun-00 14% 16% 18% 26% 34%
Jul-00 16% 19% 21% 30% 38%
Aug-00 28% 28% 35% 45% 45%
Sep-00 26% 27% 30% 37% 44%
Oct-00 33% 34% 40% 48% 53%
Average 18% 22% 25% 33% 38%


Attention

During the past week, how much attention did you pay to the presidential election campaign — a great deal, quite a bit, just some, only a little, or none?

Age 18-24 25-29 30-44 45-64 65+
Nov-99 7% 9% 12% 18% 27%
Dec-99 5% 6% 11% 17% 24%
Jan-00 12% 11% 12% 19% 29%
Feb-00 14% 18% 23% 28% 38%
Mar-00 17% 18% 24% 31% 42%
Apr-00 9% 9% 10% 15% 29%
May-00 4% 6% 11% 15% 18%
Jun-00 10% 8% 12% 18% 27%
Jul-00 10% 9% 10% 18% 30%
Aug-00 14% 21% 22% 29% 35%
Sep-00 17% 15% 20% 26% 35%
Oct-00 23% 24% 33% 36% 54%
Average 12% 14% 17% 23% 33%


News

Still thinking about the past day only. Can you recall a particular news story about the presidential campaign that you read, saw, or heard during the past day?

Age 18-24 25-29 30-44 45-64 65+
Nov-99 15% 13% 23% 31% 29%
Dec-99 18% 23% 23% 30% 34%
Jan-00 19% 31% 35% 46% 41%
Feb-00 30% 36% 48% 54% 50%
Mar-00 28% 29% 34% 44% 44%
Apr-00 13% 25% 17% 24% 29%
May-00 16% 16% 21% 29% 32%
Jun-00 17% 26% 26% 36% 37%
Jul-00 24% 23% 31% 42% 43%
Aug-00 34% 36% 46% 50% 46%
Sep-00 35% 33% 37% 46% 47%
Oct-00 31% 35% 48% 48% 52%
Average 24% 28% 33% 41% 41%


Talk

Now we'd like you to think about the past day only. During the past day have you discussed the presidential campaign with anyone?

Age 18-24 25-29 30-44 45-64 65+
Nov-99 7% 8% 11% 14% 19%
Dec-99 9% 10% 10% 16% 22%
Jan-00 21% 20% 17% 24% 29%
Feb-00 20% 30% 27% 32% 42%
Mar-00 22% 23% 22% 29% 31%
Apr-00 12% 15% 14% 20% 20%
May-00 11% 11% 13% 14% 18%
Jun-00 9% 10% 12% 17% 24%
Jul-00 15% 17% 16% 23% 35%
Aug-00 30% 23% 32% 43% 39%
Sep-00 28% 22% 26% 33% 42%
Oct-00 36% 36% 37% 51% 43%
Average 19% 19% 20% 26% 31%


Think

Now we'd like to know about the past day only. During the past day, have you been doing any thinking about the presidential campaign, or is this something that you haven't been thinking about?

Age 18-24 25-29 30-44 45-64 65+
Nov-99 13% 19% 19% 28% 34%
Dec-99 11% 17% 17% 25% 33%
Jan-00 16% 24% 30% 46% 54%
Feb-00 29% 29% 39% 43% 50%
Mar-00 27% 35% 40% 51% 59%
Apr-00 18% 17% 21% 31% 36%
May-00 9% 18% 23% 28% 37%
Jun-00 18% 18% 24% 34% 49%
Jul-00 17% 29% 28% 37% 43%
Aug-00 34% 33% 42% 57% 60%
Sep-00 25% 38% 37% 45% 52%
Oct-00 41% 41% 47% 56% 64%
Average 22% 27% 31% 41% 48%


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