The Joan Shorenstein Center on the Press, Politics and Public Policy. John F. Kennedy School of Government, Harvard University
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Voter Involvement Index and Components
[Graphs] [Methodology] [Age Breakdowns]

Poll Date  Attention News Talk Think Index
Dec 13-17  50% 67% 62% 61% 60%
Dec 6-10  46% 60% 54% 62% 56%
Nov 29-Dec 3  49% 65% 58% 62% 59%
Nov 22-26  52% 65% 55% 62% 59%
Nov 15-19  57% 69% 62% 65% 63%
Nov 8-12  67% 71% 78% 76% 73%
Nov 1-5  34% 54% 49% 64% 50%
Oct 25-29  40% 38% 45% 58% 45%
Oct 18-22  37% 45% 42% 48% 43%
Oct 11-15  36% 43% 43% 53% 44%
Oct 4-8  37% 47% 44% 55% 46%
Sept 27-Oct 2  26% 43% 38% 42% 37%
Sept 20-24  25% 40% 35% 43% 36%
Sept 13-17  22% 44% 31% 44% 35%
Sept 6-11  19% 25% 26% 29% 25%
Aug 30-Sept 3  26% 40% 25% 44% 34%
Aug 23-27  25% 35% 32% 43% 34%
Aug 16-20  24% 50% 39% 54% 42%
Aug 2-6  23% 51% 36% 47% 39%
July 26-30  18% 48% 28% 33% 32%
July 19-23  17% 37% 23% 35% 28%
July 12-16  12% 28% 19% 30% 22%
July 5-9  16% 24% 14% 30% 21%
June 28-July 2  17% 34% 15% 35% 25%
June 21-June 25  18% 44% 17% 33% 28%
June 14-June 19  13% 24% 12% 26% 19%
June 7-June 11  16% 25% 15% 26% 21%
May 31-June 4  13% 20% 17% 29% 20%
May 24-28  17% 25% 16% 25% 21%
May 17-21  9% 20% 12% 21% 16%
May 10-14  11% 27% 16% 25% 20%
May 3-7  12% 23% 11% 26% 18%
Apr 26-30  12% 18% 16% 26% 18%
Apr 18-22  16% 22% 14% 27% 20%
Apr 12-16  12% 22% 20% 20% 19%
Apr 5-9  19% 23% 16% 30% 22%
Mar 29-Apr 2  19% 26% 17% 36% 25%
Mar 15-19  24% 32% 19% 43% 30%
Mar 10-14  34% 38% 26% 49% 37%
Mar 8-12  36% 54% 38% 55% 46%
Mar 1-5  31% 45% 30% 44% 38%
Feb 23-27  29% 45% 35% 43% 38%
Feb 18-22  23% 51% 31% 43% 37%
Feb 16-20  23% 46% 25% 47% 35%
Feb 9-13  24% 47% 26% 38% 34%
Feb 4-9  20% 37% 25% 37% 30%
Feb 2-6  27% 51% 33% 39% 38%
Jan 27-30  22% 37% 33% 36% 32%
Jan 21-27  20% 38% 26% 42% 32%
Jan 19-23  16% 36% 17% 33% 26%
Jan 12-16  16% 33% 16% 35% 25%
Jan 5-9  11% 39% 15% 34% 25%
Dec 29-Jan 2  8% 19% 11% 11% 12%
Dec 21-26  14% 25% 14% 20% 18%
Dec 15-19  10% 32% 17% 19% 20%
Dec 8-12  19% 24% 11% 31% 21%
Dec 1-5  16% 29% 14% 25% 21%
Nov 23-28  15% 19% 10% 20% 16%
Nov 19-23  12% 25% 10% 21% 17%
Nov 10-14  19% 27% 17% 28% 23%

The Voter Involvement Index is calculated by averaging the responses to four questions whether people say they are currently paying close attention to the campaign, and whether they have thought, talked, or seen a news story about it in the past day.


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